Role of Demand Management in Supply Chain
Why should companies have an effective process for Demand Management?
Organizations are in a competition of applying new technologies and analytics to make their supply chains more efficient, reduce inventory, and improve customer satisfaction while improving profitability. This implies the need to have an effective process for demand management.
What is demand management? Why is there a need for demand management in supply chain?
Demand management processes help organizations gather valuable insight, agility, and improve the ability to plan and forecast while increasing visibility into customer demands.
Demand management helps companies improve inventory levels, enhance customer service, optimize trade and promotion planning, and enhance inventory planning.
Demand Management is far more robust than developing a demand forecast or sales forecast.
Improper demand forecasting results in more supply chain costs and low margins.
Download this whitepaper to learn more about Demand management processes and how NexInfo Solutions has come up with the ‘NexGen Methodology’ that targets the success of demand planning, Sales & operations planning projects.